Selling to consumers means managing many relationships at once: suppliers and manufacturers, distributors and franchisees, landlords, delivery partners and, at the end of the chain, customers who know their rights. We advise brands, retailers, importers and e-commerce platforms on the legal side of that chain. That includes distribution and franchise networks, supply and manufacturing agreements, and the leases behind physical stores. Online, we prepare platform terms, review marketing and promotions, and address consumer protection and personal data questions. We help protect brands against imitation and parallel imports, and we support companies entering the Egyptian market with the registrations, permits and partner agreements they need before the first product reaches a shelf.